Our why

We believe running your business should be easy.

Too many tools assume you already have an LLC, a stack, and hours for admin. We built Plus so starting and getting paid feels simple — then you can actually run the business.

Payments secured by Stripe Free to start No LLC required to get paid
Home
CO
THIS WEEK
$2,410
▲ 32%
Lux · 3 to-dos
2 invoices are overdue — $680. Reminders are drafted and ready.
Send reminders
Later
Darren Holland
Paid · 3d ago
$240.00
Health Screening
Sent · Jun 23
$127.00
Monthly gym
Overdue · Jun 9
$340.00
PAYMENT RECEIVED
$47.00
From your phone

Run your business from your iPhone.

Start. Get paid. Stay on top of it — without forming an LLC first.

Plus on iPhone — Start your business setup

Start

Tell Plus what you sell. Starting fresh defaults to sole prop — not a legal maze.

Plus on iPhone — Charge and get paid

Get paid

Verify with Stripe, then charge, send a link, or invoice from your iPhone.

Plus on iPhone — Home and run your day

Run in Plus

Catalog, invoices, and Lux follow-ups — the phone OS after your first dollar.

Why people stay

Built for selling — not paperwork

Get paid today

Charge a card, send a link, or invoice — from your iPhone. No reader required.

No LLC required to start

Sell as a sole proprietor first. Formalize later if you want — Plus stays with you.

Lux handles follow-ups

Overdue invoices and busywork get drafted for your OK. You approve; nothing sends alone.

LUX

Lux handles
the follow-ups

Lux notices what needs you, answers in plain language, and helps you act — without another app to check. It drafts reminders and invoices, then waits for your tap.

Morning brief: your day in two minutes
Ask anything — "who owes me money?"
Nothing sends without your approval
Lux
Who's driving revenue this month?
Mostly Darren Holland — $240 of your $2,410 this week. IV therapy clients are your steadiest earners.
TOP CLIENTS · 90 DAYS
Kyla E.
$890
Crystal C.
$645
Darren H.
$240
Ask Lux anything…
Secured by Stripe

Payments and payouts run on Stripe Connect. Identity verification is required to get paid. Plus never stores card numbers.

You approve everything

Lux never sends messages or moves money on its own. Every action waits for your OK.

Your data stays yours

Never sold, never used to train outside models.

Pricing

Start free. Get paid on day one.

Free includes charging and invoicing. Upgrade when you want Automate, seats, or lower fees. Stripe processing on every plan.

Free
For anyone starting
$0/forever
1% Plus fee + Stripe fees
Unlimited invoices
Unlimited Lux chat
Unlimited Tap to Pay
1 user
Invoicing & payments
Expense tracking
Start free
Crew
Team
$59/month
Everything in Pro, plus:
1% Plus fee + Stripe fees
Up to 5 users
Role permissions
Team scheduling
200 Lux chats/mo
Start free trial
MAX
Enterprise
$149/month
Everything in Crew, plus:
0% Plus fee on first $12k/mo
Unlimited users
Unlimited Lux chats
Start free trial

All plans take payments from day one · card processing by Stripe
Compare all plans & annual (2 months free)

Running your business should be easy.

Free to start. No LLC required. Built for your iPhone.